Last week we told you 5 stats that proved leaflets aren’t dead, so this week we will explain which types of events do particularly well through leaflet advertising, and tell you everything you need to do to make sure you get the maximum responses possible from your leaflet campaign.
If you are advertising local events, such as shop openings, special offers or special events, then leaflets are particularly effective. They perform well when they are targeted, which you can do by using your contacts database to offer exclusive deals, or you could target a geographical area. Leaflets are also perfect for using alongside other media channels, as you can simply add a QR code that sends customers straight to your website or social media sites.
The effectiveness of leaflets is also measurable, as long as you ask customers where they learned about you, or keep track of the vouchers used, you can find out exactly how many people the leaflets are driving to your business.
There are a few things you need to include on your leaflets to get the best results:
When it comes to the copy, make sure you:
The leaflet design and delivery is also crucial to the likelihood of it being read:
To help your leaflet get shared, which is especially important if you’re targeting existing customers, why not create detachable offer coupons that recipients can hand round to their friends.
- Article Source: http://www.pitneybowes.co.uk/pbse/blog/How-to-Get-the-Most-Out-of-Your-Leaflet-Campaign.shtml#sthash.xlnCxqHZ.dpuf